2 builders who never spoke to each other

Answer the questions your buyers already ask

Public question sites carry steady volume, cost a few hours a week and keep ranking long after posting, even though those visitors buy at a lower rate than traffic from elsewhere. Building the target list from your use cases, competitor names and threads search already ranks, then sorting by views and followers, is what separates this from answering at random.

The method

1. 01

   Answer questions on public Q&A sites as a deliberate acquisition channel: volume is high and steady and effort is low, even though visitors convert at a lower rate than other channels.

2. 02

   Earn authority by answering the questions your buyers are already asking in public, at volume, on the sites where they ask them.

3. 03

   Build the target question list by searching your use cases, competitor names and topics, following the related-question links, and finding threads that Google already ranks on page one for keywords you want.

4. 04

   Rank the questions by relevance, view and follower counts, and how prominently they appear in Google, and ignore how many answers already exist since a handful of upvotes lifts you past most of them.

What it returned

• 15%

  Podia added thousands in MRR within a month from a few hours of answering each week; four answers Kogan wrote produced 15% of Clubhouse's monthly signups; Etleap got as many demo requests from Quora in a month as from paid search; Domino's answers about data science platforms helped win large enterprise deals.

• 3,000

  Jason Lemkin has posted over 3,000 Quora answers and collected 45 million views.

Sources

• Lead Generation: Strategies, Lead Generators, Expected ReturnsJason Lemkin · trends.vc · ☁️ Opportunities · 2020-08-27
• Get Customers from QuoraGreg Kogan · gkogan.co · 2018-04-06