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independenceone source
applies to

b2b, no audience needed

outcome not stated

confidence

low

evidence

2 claims · 1 articles · 1 receipt

window

2017-07-312017-07-31 · nothing since 2017

a single source, nothing corroborates it

Apologise first and mirror the annoyance

Support replies are read for tone before content, and an apology costs nothing even on the fifteenth message about something obvious. Say back how irritating it must be, then cut the explanation down to what they need: that an upgrade broke it, not which dependency was involved.


The method

  1. 01

    Apologise freely, even when you do not mean it and even on the fifteenth message about something obvious, and mirror back how annoying it must be for them.

  2. 02

    Be honest but edit ruthlessly to what the customer needs to know: say that upgrading part of your stack caused a temporary problem, not which library broke which dependency.


What it returned

  • The author notes detailed technical replies take longer to write and confuse anyone who is not a developer themselves


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.


More in copy

all copy plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.