2 builders who never spoke to each other

Offer the big audience something it wants

Approach the company or platform that already owns your market's attention with something they want from you, so the exposure is a trade rather than a favour. One analytics founder let a company with over a million users publish its revenue dashboard publicly and grew paying customers twenty seven percent in the following week. Another went to the largest platform in her national niche and offered to deliver their training, which borrows an audience instead of building one.

The method

1. 01

   Approach a company that already owns a large audience and offer them something they want from you, so the exposure is a fair trade rather than a favour.

2. 02

   Go directly to the biggest existing platform serving your niche and offer to deliver their training, which borrows an audience instead of building one.

What it returned

• 240,000

  Josh Pigford let Buffer publish its revenue dashboard publicly at buffer.baremetrics.io; Buffer's reach at the time was past a million users, with 240,000 following on Twitter, and Baremetrics grew paying customers 27% in the seven days after.

• Swagemakers approached Frank Watching, a large Dutch platform, with her social media training.

Sources

• Episode 91: Going From Employee → 6-Figure Freelancer → Productized Service Provider → Selling Digital Products — In the TINY Dutch Market! With Kim Swagemakers - Double Your FreelancingKim Swagemakers · doubleyourfreelancing.com · AI-Generated Summary: · 2023-11-13
• How user growth really worksJustin Jackson · justinjackson.ca · How user growth really works · undated