a single source, nothing corroborates it

Ask the people who already back you to share

Launch day exposure comes from direct, individual requests rather than an announcement. Go back to everyone who received an advance copy and ask them to post the link, ask friends with audiences in your field to share the signup page, and ask your earliest users what they are enthusiastic about before inviting them to tell others. Most people say yes when asked plainly.

The method

1. 01

   Ask readers outright to tell friends so they can follow the build live

2. 02

   On launch day, go back to everyone who received an advance copy and ask them to tweet the link.

3. 03

   Ask friends who have audiences in your industry to share the signup page; most will.

4. 04

   Get the first subscribers by asking individuals directly: write down who the newsletter is actually for, message them one at a time, and add the ones who say yes.

5. 05

   Ask your earliest users - even if there is only one - what they are enthusiastic about, then explicitly invite them to tell others.

What it returned

• 100

  Creators have used this to get well past 100 subscribers

• He credits this with a lot of the launch exposure

Sources

• Your second biggest problemJustin Jackson · justinjackson.ca · 10 things you can do · undated
• Join me as I create & launch a product in 24 hoursNathan Barry · nathanbarry.com · Current status… · 2014-12-01
• How Samuel Hulick made over $37,000 with his self-published bookNathan Barry · nathanbarry.com · The $7,500 Day, the $20,000 Week: Launching The Elements of User Onboarding · 2014-06-09
• How to start your own newsletter in 15 minutesNathan Barry · nathanbarry.com · Share · 2019-04-01