a single source, nothing corroborates it

Check what the page says to someone skimming

Visitors reach a verdict in seconds and read almost none of what is there, so padding between headings costs more than it adds. Cut the filler, break the page into short blocks under distinct headings, and watch a real person read it, because one line of copy sitting next to a row of logos can convey the opposite of what you intended.

The method

1. 01

   Assume visitors skim and reach conclusions within seconds even on a sparse page, so cut marketing filler and break long pages into short scannable blocks under distinct headings.

2. 02

   Check what your existing page elements are actually communicating, because a line of copy paired with logos can convey the opposite of what you meant.

What it returned

• A short line about working wherever you do, placed above cloud hosting provider logos, led one participant to conclude Scalyr was self-hosted when it is cloud-hosted.

Sources

• Usability Testing is Easier Than You ThinkGreg Kogan · gkogan.co · Results: Insight and a Better-Performing Site · 2014-05-07