a single source, nothing corroborates it

Attach a donation when the timing feels wrong

Launching into a moment when self-promotion reads badly is easier if the promotion is not all of it. One company donated a dollar to a charity for every person who tried the product during a two week launch in early 2020, which made the whole thing feel less purely about them. It costs little and changes what you can say.

The method

1. 01

   Attach a donation to your launch when the timing feels wrong, so promoting yourself is not the whole of it.

What it returned

• $1

  SparkToro gave $1 to GiveDirectly for every person who tried the product during the two-week launch in April 2020, which Rand Fishkin says made launching into the early pandemic feel less purely self-promotional.

Sources

• SparkToro's Year One Retrospective - SparkToroRand Fishkin · sparktoro.com · Answers to Your Questions · undated