a single source, nothing corroborates it
Hitch the pitch to a shift already underway
Tying the positioning to a preference the category is already moving toward means part of the persuading is done before anyone reads your page. The buyer arrives convinced the direction is right and only has to choose who to buy it from.
The method
- 01
Attach your positioning to a trend already gathering momentum in your category, so the shift in buyer preference does part of the selling for you.
What it returned
The example given is tools positioned as privacy-friendly analytics.
Sources
- 42 Questions to Ask Before Starting a BusinessPreetam Nath · preetamnath.com · Can I differentiate on product, or distribution? · 2021-01-10
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected