a single source, nothing corroborates it
Answer the free rival by naming who pays for it
A giant does not give a product away out of generosity, and saying plainly what funds it reframes the comparison from price to what is being traded. Charging openly then reads as the honest version of the same transaction rather than as the expensive option.
The method
- 01
Attack a free competitor by explaining who actually pays for it, then charge openly for yours as the honest version of the same trade.
- 02
Beat a free incumbent by explaining what pays for it: the giveaway exists because your data is the product being resold.
What it returned
- $14
Paul Jarvis frames the largest advertising company giving away its analytics as a deliberate move, and sells Fathom from $14/month as a software company instead.
Paul Jarvis points out that a billion-dollar advertising company does not give analytics away out of kindness, and that its script sits on most of the web collecting data.
Sources
- Why Fathom Analytics doesn’t have a free plan - Fathom AnalyticsPaul Jarvis · usefathom.com · Nothing is free · 2023-09-18
- SaaS lessons shared on the Framework podcast - Fathom AnalyticsPaul Jarvis · usefathom.com · Fathom Analytics, the business model · 2020-07-20
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected