a single source, nothing corroborates it

Re-read the site against what you now ship

Everything built since the last rewrite is missing from the marketing site, and the gap widens quietly. Schedule a pass at least yearly that rebuilds the feature list and reads every page as a list of implied promises, then checks whether the product and the roadmap still deliver them.

The method

1. 01

   Audit your marketing site for drift: everything you shipped since the last rewrite is missing from it, so rebuild the feature list periodically.

2. 02

   Schedule a promise check up at least once a year: read your landing page and every marketing asset as a list of implied promises and check whether the product and the roadmap still deliver them.

What it returned

• Zue began compiling a much longer feature list covering everything added since his last significant marketing site changes, which were over a year earlier.

Sources

• Managing Expectations: Making Good (on) Promises. – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · Dealing with Disappointment · 2022-04-28
• The ReboundCory Zue · coryzue.com · Working on the marketing site · 2022-07-01