a single source, nothing corroborates it
Count relationships you keep up, not names
Audit your network by activity rather than size: who have you spoken to this month, who would you contact if you needed something, and who would you give up an afternoon for with nothing to gain. This also explains why copying the visible features of a scene that worked does not reproduce it, since what produced it was years of reciprocal relationships nobody could see.
The method
- 01
Audit your relationships by how active they are rather than by list size: which of these people have you spoken to this month, which would you contact if you needed something, and which would you give up an afternoon for with no agenda at all.
- 02
Copying the visible features of a scene that already won will not reproduce it, because what produced it was a habit of long-term reciprocal relationships that came first.
What it returned
Hillman draws this off Steve Blank's history of Silicon Valley, warning that most people will cargo-cult the surface instead.
Sources
- The Long Term RelationshipsAlex Hillman · dangerouslyawesome.com · 2011-09-01
- The three necessary ingredients for community. Do you have them?Alex Hillman · dangerouslyawesome.com · Factor #2 Relationships · 2012-11-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected