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independence2 unconnected · 2 more authors in those circles
standing

contested · 4 claims against 1

applies to

b2b, no audience needed

outcome not stated

confidence

high

evidence

5 claims · 5 articles · 3 receipts

window

2014-11-05 → 2020-01-31

2 builders who never spoke to each other · contested

Automate the failed card chase

The share of stored cards silently failing is far higher than anyone expects, and one founder found roughly half of his invalid nine months in while another discovered a fifth of supposedly paying customers were not. Most failures are a maxed out card at month end rather than a churn decision, so retry repeatedly across a grace period and wire the notice into your support chat. What to do about the customers who pay and never log in is genuinely disputed.

Where this splits

Cohen counts forgotten subscriptions as real revenue at scale, while Levels detects inactive subscribers and pauses their billing rather than continuing to charge.

4 claims against 1

Arvid Kahl · Jason Cohen · Tyler Tringas

Recover every failed payment and keep the revenue

  1. 01Give a 14 day grace period with repeated charge attempts on failed payments and wire it into your support chat, because most failures are a maxed out card at month end rather than a churn decision.
  2. 02Automate failed-payment follow-up early instead of chasing expired cards yourself, because doing it by hand quietly leaks a large share of your revenue.
the objection · 1 claimPieter Levels

Stop billing customers who have stopped using it

Detect subscribers who have stopped using the product and pause their billing automatically rather than quietly keeping the charge.

  1. 03Audit your failed card charges early, because the share of stored cards silently failing is far higher than anyone expects.
  2. 04Count on inattentive subscribers at low monthly prices: at scale, people who keep paying for something they no longer use add up to real revenue.

What it returned

  • 20%

    After a year of handling this manually the author found that fully 20% of his supposedly paying Storemapper customers were not paying because of billing failures

  • $10

    He cites shared hosting companies, where forgotten $10/mo subscriptions become a surprisingly large revenue line.

  • Nine months passed before the author checked, at which point roughly half of his customers' cards were invalid or failing

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.