a single source, nothing corroborates it

Plan for the payment path to break

At launch volume some buyers never get the download email, some pay twice and some cannot use your processor at all, so have the resend, the refund and a second checkout route ready before the day. Nathan Barry avoids routing launch revenue through PayPal, which freezes accounts at exactly those volumes, and offers a card option alongside it because whole countries cannot open PayPal accounts.

The method

1. 01

   Avoid routing launch revenue through PayPal, which freezes accounts without warning at exactly the volumes a launch produces

2. 02

   Plan for launch-day payment failures: some buyers will not get the download email and some will buy twice, so you need one-click resend and cheap refunds

3. 03

   Offer both card and PayPal checkout, because whole countries cannot open PayPal accounts.

What it returned

• 5%

  Refunds cost the seller the original 5% plus $0.25 in fees at the time, later waived by the provider

• Sacha's buy button opened a tooltip splitting card checkout to Gumroad and PayPal to Pulley, after learning that people in places like Egypt or Serbia cannot use PayPal

Sources

• My Experience Selling With GumroadNathan Barry · nathanbarry.com · 2012-10-31
• How Nathan Barry and Sacha Greif Sold $39k Worth of eBooksNathan Barry · nathanbarry.com · Picking a Payment Platform · 2012-10-03