2 builders who never spoke to each other

Rebuild a generic tool in one trade's vocabulary

You will not out-feature an incumbent with years of budget and staff behind it, so the entire job is refusing to be generic. A far thinner product wins when it arrives with the right fields, the right pipeline stages and the words that trade already uses, because the buyer recognises their own working day in it.

The method

1. 01

   The bar for a niche rebuild is lower than you think: a far less powerful tool can win on having the right fields, pipeline stages and even the right industry vocabulary already in place.

2. 02

   You cannot out feature a mature competitor with years of budget and staff behind it, so the whole job is not being generic.

What it returned

• The author recommends generating candidates by combining a generic tool with a trade, giving a CRM for wedding photographers or invoicing for dentists as examples

• The founder names avoiding a generic product as the main challenge, given rivals with more functionality, larger marketing budgets and specialists.

Sources

• Chapter 3: Finding Micro-SaaS Business Ideas - Tyler TringasTyler Tringas · tylertringas.com · Niche versions of existing SaaS · 2016-10-28
• How Depression Killed Thepresence, a Visual Website BuilderMiloslav Voloskov · failory.com · Which were your biggest mistakes and challenges you had to overcome? · undated