2 builders who never spoke to each other

Write the bio for the person searching it

Profiles get read as a filter and searched as a directory, so vague positioning costs you introductions you never learn about. Stating who you are, the subject you cover and the smallest credible proof, in plain searchable language, converts the profile from a resume into a broadcast surface.

The method

1. 01

   Make your bio spell out your identity, your subject matter and the smallest amount of social proof that makes it credible, then have the content deliver on that promise.

2. 02

   Write your social bio as an honest, clear, searchable description of what you do, because people literally search bios when looking for someone to hire.

3. 03

   Rewrite your LinkedIn profile so it works as a broadcast surface instead of a CV.

What it returned

• 130,000

  Natividad exported her roughly 130,000 Twitter followers to a spreadsheet of handles, names and bios and searches it when asked for a hire recommendation, finding around 50 people for a term like email marketing

• Welsh says questions and attention started arriving only after he made this change.

Sources

• Nobody knows you exist. Now what?Justin Welsh · justinwelsh.me · Nobody knows you exist. Now what? · 2024-04-27
• A One-Size-Fits-All Social Media StrategyAmanda Natividad · sparktoro.com · Focus on one platform exclusively until you gain traction. · 2024-06-19
• Amanda Natividad — Mastering Content Creation and Audience Engagement – The Bootstrapped FounderAmanda Natividad · thebootstrappedfounder.com · 2023-12-06