2 builders who never spoke to each other

Go local when the national term is out of reach

When the plain query belongs to companies with hundreds of millions behind them, bolt a city or a proximity modifier onto it. Thin sites on matching domains still hold those positions with almost no links behind them, often without appearing in any map pack. For an existing local business the first move is duller: clean up the listings that already exist.

The method

1. 01

   Bolt a city or a region onto the query when the national result is held by companies with hundreds of millions behind them.

2. 02

   Chase queries carrying a proximity modifier, because thin sites on matching domains are still holding those positions with almost no links behind them.

3. 03

   Clean up a small shop's listings on Google Business and Yelp, and put basic analytics on a consultant's site.

What it returned

• £390

  Glen Allsopp lists five US states where construction work concentrates, plus the cities most often used for shipping a car, as entry points, and notes five hours of small crane hire in the UK runs about £390.

• 450,000

  HoursInfo ranks fifth for the Dominos variant at 450,000 monthly searches, second for the post office variant at 368,000, fifth for the Chase bank variant at 368,000 and sixth for the Gamestop variant at 165,000, and Glen Allsopp says the sites he found were getting traffic without appearing in any map pack.

Sources

• How to get a job in marketing | Corey HainesCorey Haines · corey.co · 2024-06-18
• 51 Profitable SEO Niches to Dominate with Low Competition - Detailed.comGlen Allsopp · detailed.com · Heavy Equipment Rental · 2016-08-25