a single source, nothing corroborates it
Point every sharer at a single destination
Shares scattered across separate posts each start from nothing, so none of it accumulates. Sending everybody who wants to pass the work on toward one thread concentrates the attention somewhere it visibly compounds.
The method
- 01
Funnel everyone who wants to share your work toward one destination instead of letting shares scatter, because concentrated attention compounds while scattered attention disappears.
What it returned
- 50
He sends everyone who likes a piece to the same Twitter thread, turning 50 retweets into 500.
Sources
- How I promote my contentHarry Dry · Marketing Examples · The snowball effect · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected