a single source, nothing corroborates it

Skip the logo, the video and the brand work

Identity work feels like progress and buys nothing while you are still recruiting customers by hand, because those people already know who you are. Plain type in a free webfont clears the only bar that matters early on, which is looking trustworthy enough for a stranger to enter card details. Brand starts earning when the website becomes the first contact.

The method

1. 01

   Do not commission a logo for launch; use plain text in a free webfont unless you happen to be a designer who can produce one in minutes.

2. 02

   Do not pay anyone to produce a narrated explainer video before launch.

3. 03

   Branding only earns its keep when a stranger's first contact is your website, so while you are recruiting customers by hand the site only has to look trustworthy enough for someone to type in card details.

What it returned

• The author notes he could explain in person that the app was still under development

Sources

• Micro-SaaS Ebook: from Idea to Shipping a Minimum Viable ProductTyler Tringas · tylertringas.com · Go very light on branding · 2016-11-29