a single source, nothing corroborates it
Break the expected rhythm on purpose
Deliberate interruptions to the pattern, on the signup page, inside the issues, on the site and in social posts, hold attention against fatigue and make the thing memorable afterwards. The point is not novelty for its own sake but that a reader who expected the standard shape has to actually look.
The method
- 01
Break the reader's expected rhythm on purpose at every touchpoint, on the signup page, inside editions, on the website and in social posts, to hold attention and make the brand stick.
What it returned
Bill Kerr uses pattern interrupts across the Open Source CEO signup page, his editions, the Athyna site and his social posts, to fight content fatigue and improve recall.
Sources
- Friday Feature: 22 Lessons from Successful Newsletter Creators (Part 2)Bill Kerr · sparkloop.app · Lesson #16 - Pattern interrupts are a powerful tool · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected