a single source, nothing corroborates it
Ask for the testimonial before they finish
Most buyers never reach the last lesson, so a request placed there collects proof from a small minority. Front load the strongest material into the opening twenty minutes and put a deliberate pause partway through where the ask sits instead, which for one seller moved the majority of testimonials to the midpoint.
The method
- 01
Build a deliberate pause into the middle of the course and collect testimonials there instead of at the finish.
- 02
Do not save the testimonial request for the final lesson, because most buyers never reach it.
- 03
Deliver your strongest material in the opening ten to twenty minutes, so the buyer has something worth praising before you ask for anything.
What it returned
- 70%
Welsh reports that 70% of his testimonials now come from the mid-course capture rather than the closing one.
- 13%
Welsh cites an industry average completion rate of 13% for online courses.
Sources
- 4 Lessons From $1.228M in Online Course SalesJustin Welsh · justinwelsh.me · Lesson 3: Increase Testimonials With a Front-Load + Intermission Strategy · 2022-07-30
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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