a single source, nothing corroborates it

Commission a map instead of another infographic

Infographics are saturated but national newspapers still republish maps constantly, so a map is the linkable asset with room left in it. It does not need to be interactive: a plain static image gets picked up on the same logic. Spend a few hours cataloguing maps that already earned shares and port the winning angle into your industry before commissioning anything.

The method

1. 01

   Build an interactive map as your linkable asset now that infographics are saturated, since national newspapers still republish maps constantly.

2. 02

   Do not assume a map has to be interactive, because a plain static image gets republished on the same logic.

3. 03

   Spend a few hours cataloguing maps that already earned shares and port the winning angle into your own industry before commissioning anything.

What it returned

• 100

  GoCompare, a UK financial comparison site, built a map called What Powers the World that picked up links from more than 100 separate domains; Glen Allsopp credits David McSweeney with spotting the trend.

• Glen Allsopp points to a static map image that Business Insider ran, arguing the promotion angle matters more than the build.

• Glen Allsopp expects map creation services to appear the way infographic shops did, on the view that this is seen as a cleaner way to earn links.

Sources

• 13 Advanced Link Building Strategies You (Probably) Haven't Used - Detailed.comGlen Allsopp · detailed.com · Why Maps are the new Infographics When it Comes to Link Building · 2019-08-05