a single source, nothing corroborates it

Keep a curated feed of the audience you chase

The default feed shows you your peers, which is the wrong crowd to be learning from. Building a list, a saved search or a separate account seeded with the people who best represent your buyers, including the quieter accounts they already follow, gives you something to read on a schedule.

The method

1. 01

   Build a list or a saved search of the people who best represent your audience, then read that feed on a schedule.

2. 02

   Build that list of accounts to engage from the less obvious ones that visitors to a niche site in your space already follow.

What it returned

• Amanda Natividad uses X lists, a separate Instagram account so the Explore tab retrains itself on that audience, and a LinkedIn saved search with the filters set, which also lets you watch competitors.

• A free SparkToro query on the direct-to-consumer plant retailer TheSill.com returned a set of hidden gem accounts to find and follow.

Sources

• A One-Size-Fits-All Social Media StrategyAmanda Natividad · sparktoro.com · Focus on one platform exclusively until you gain traction. · 2024-06-19
• The Fastest Way to Understand Your Audience Without Talking to Them - SparkToroAmanda Natividad · sparktoro.com · 3. What Influences Their Thoughts? → Social Listening · 2025-05-08