2 builders who never spoke to each other

Run the personal account as a project of its own

Stand up an audience account in your own name or for the niche, separate from whatever you eventually sell, and give it its own tactics and its own goals. The account becomes leverage before the product needs it: a niche channel is what gets manufacturers to send review units, and a founder profile reaches people the company handle never will.

The method

1. 01

   Build a public profile for yourself as the founder alongside the company's, and treat it as its own project with its own tactics.

2. 02

   Build the audience account for the niche first, then approach manufacturers for review units once you have somewhere to publish.

What it returned

• Glen Allsopp says the route he would personally take is an Instagram page showcasing tiny houses, then outreach to makers for products to review.

Sources

• 51 Profitable SEO Niches to Dominate with Low Competition - Detailed.comGlen Allsopp · detailed.com · The Huge Opportunity with Tiny Houses · 2016-08-25
• Seven ways to build your “founder brand”Harry Dry · Marketing Examples · Seven ways to build your “founder brand” · undated