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independence2 unconnected
applies to

b2b and consumer, no audience needed

confidence

high

evidence

4 claims · 2 articles · 4 receipts

window

2017-06-262020-12-31

2 builders who never spoke to each other

Open source the artefact and post the walkthrough

Release the boilerplate or side build you made for yourself, publish the write-up with screenshots, and post it into the framework community that produced it. The demo is what pulls people in, the repository collects stars and the article collects the link back to your commercial site. Get into whatever distribution the publishing platform already runs while you are there.


The method

  1. 01

    Build a small visible side project and publish the walkthrough with screenshots, because the demo is the draw.

  2. 02

    Open source the boilerplate you built for yourself and publish the post that shows how to deploy it.

  3. 03

    Get into the distribution the platform already runs: its featured slots, the aggregators that syndicate it, and any ebook it compiles.

  4. 04

    Open-source a side artefact your target customers would want and post it to the framework community that made it, both for the audience and for the link back to your commercial site.


What it returned

  • 4

    His Hacker News redesign write up reached 4.6K views and his GitHub Jobs rebuild 2.9K plus a daily.dev feature.

  • 150

    His Next.js starter repo passed 150 GitHub stars and 16 forks, and the accompanying post reached 3.7K views and a daily.dev feature.

  • 6

    Hashnode featured one post that reached 6.9K views, daily.dev featured two others at 2.9K and 3.7K, and Hashnode put his git post in its Become a better dev in 2021 ebook, which reached about 4K views.

  • 24

    Zue open-sourced his own wedding website and posted it to /r/django, where it hit number one quickly and stayed on the front page over 24 hours; his stated aim was SEO value flowing to placecard.me


Sources


the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.