2 builders who never spoke to each other

Let the buyer see it on themselves

When the hesitation is about how the thing will look or fit, a preview the shopper runs on their own face, room or body removes the guess that was blocking the purchase. Letting them choose which model the page shows, across ages, skin tones and body sizes, does the same job with photography instead of software.

The method

1. 01

   Build a virtual try-on when the product is physical but the sale is not.

2. 02

   When the hesitation is about how the thing will look on them, build a preview they can run on themselves.

3. 03

   Show the product on a range of ages, genders, skin tones and body sizes, and let the shopper pick which model the page shows them.

What it returned

• Warby Parker, selling eyeglasses direct to consumers, uses augmented reality so shoppers can see the frames on their own face.

• IKEA's augmented reality app puts the furniture in the buyer's own room and Sephora's Virtual Artist puts the make-up on the buyer's own face before they commit.

Sources

• Buying clothes online is still painful. Here's what needs to change.Chris Frantz · chrisfrantz.com · 2020-03-14
• Perceived Ownership - Why We Buy 🧠Katelyn Bourgoin · customercamp.co · ​ Help Them Visualize Owning It · undated
• The Spotlight Effect - Why We Buy 🧠Katelyn Bourgoin · customercamp.co · E-commerce ​ Help buyers visualize themselves using your product · undated