2 builders who never spoke to each other
Put a next step on every generated page
A ranking page that converts nothing is a vanity asset. Structure each one as a bridge: answer the question that brought the visitor, explain why your product is relevant, then ask for the action, with a banner at the top for traffic arriving at audience level rather than buying level. Generated pages can out-convert a hand-written blog by a wide margin when the prompt is actually there.
The method
- 01
Put a conversion banner at the top of every generated article so audience level traffic has somewhere to go.
- 02
Programmatic pages can out convert a hand written blog by a wide margin, so weight effort towards them once the pattern works.
- 03
Attach a purchase prompt to every programmatically generated page, because the ranking is only worth what it converts once the visitor lands.
- 04
Structure each page as a bridge: answer the question that brought them, then explain why the product is relevant, then sell it - moving the reader from unaware to product-aware in one visit.
What it returned
- 300
DelightChat generated 300 plus best Shopify apps articles in Webflow, credited by Ahrefs with over 30,000 organic visits and 29,000 keywords, and converts through a banner at the top of each one.
- 95,000
Upsolve has over 95,000 location based bankruptcy pages at 30,000 organic traffic and a blog at over 120,000, yet the blog drives 10 percent of conversions and the generated pages 70 percent.
Each weather page carries a well-positioned reminder to book the holiday.
Each page gives the celebrity's height, discusses whether they wear elevator shoes on red carpets, then presents the company's range.
Sources
- How Chamaripa turned celeb heights into shoe salesHarry Dry · Marketing Examples · How Chamaripa turned celeb heights into shoe sales · undated
- How step by step keyword research led to an SEO goldmineHarry Dry · Marketing Examples · Thomas Cook · undated
- How We Get 97,450 Users/Mo with Programmatic SEONicolás Cerdeira · failory.com · 2) DelightChat: “Best Shopify [Category] Apps” · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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