a single source, nothing corroborates it
Put the offer where an early quitter sees it
In an email that teaches, mention the product before the point most readers stop, because anyone who leaves early never learns it exists. The lesson does not have to be finished for the offer to be legible.
The method
- 01
Do not bury the offer at the bottom of a teaching email; readers who stop early never find out the product exists.
Sources
- Three reasons product launches failNathan Barry · nathanbarry.com · What went wrong? · 2014-03-18
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected