a single source, nothing corroborates it
Sell the story when nobody wants the lesson
Some buyers have no interest in learning how the thing was made and will not be moved by teaching. For them the story around the object is the product: where it came from, what the trip was like, why these particular ones exist.
The method
- 01
When your buyers have no interest in learning your craft, sell them the story instead of the lesson.
What it returned
- $50
A photographer's series of seven ghost-town images, with a blog post on each town and the trip, sells limited edition prints and a coffee table book that a plain $50 decor print cannot compete with
Sources
- How teaching and storytelling can build a profitable businessNathan Barry · nathanbarry.com · It’s in the story · 2013-09-03
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected