a single source, nothing corroborates it

Publish the story of the campaign that worked

The write-up of how you ran something can travel much further than the thing itself. One company's post about its cold email campaign was translated into two languages, became the top answer to a widely read question on the subject, and put its founder on stages in four countries. The campaign reached its list; the story about it reached everyone else.

The method

1. 01

   After a campaign works, publish the full story of how you ran it, because the write-up can travel much further than the campaign did.

What it returned

• Ramp's blog post about the campaign was translated into French and German, became the top answer to a Quora question about the best cold email, and the founder told the story at events in four countries

Sources

• The “best sales email ever” from a personalised t-shirt companyHarry Dry · Marketing Examples · Content Marketing - 2nd Order Benefits · undated