a single source, nothing corroborates it

Rank the video alongside the page

Video search is still an underexploited opening for small software companies, and one well-made how-to can surface in both video and general results for the same query. Go after the beginner questions in your category on both at once, and put chapter timecodes in the description, since longer videos with chapters are more likely to be featured.

The method

1. 01

   Chase rankings on YouTube as well as Google - video search is still an underexploited opening for small software companies.

2. 02

   Produce how-to videos as a search play, since a well-made one can surface in both video and general search results for the query you want.

3. 03

   Add chapter timecodes to the description; longer videos with chapters tend to do better and search engines are more likely to feature them.

What it returned

• 2022

  Justin spent the last months of 2022 working Transistor's rankings on both Google and YouTube for beginner queries about launching a show.

• Transistor's channel goes after queries such as the one about how someone starts their own podcast, aiming at results on both Google and YouTube.

• Tip Justin got from Rachel, applied by typing timecodes into the video description.

Sources

• 2022 year in reviewJustin Jackson · justinjackson.ca · Optimizing for search · undated
• What makes you click on a YouTube video?Justin Jackson · justinjackson.ca · What makes you click on a YouTube video? · undated