a single source, nothing corroborates it

Check the niche can carry content before betting on it

Before choosing a content led route into a market, test two assumptions: that the people who buy actually read, and that the subject is interesting enough to sustain a blog or a podcast at all. Dull niches often make the best small software businesses, which is exactly why an audience play can fail in them.

The method

1. 01

   Check that your buyers are actually content readers before betting on audience-building, and that the content topic attracts buyers rather than peers.

2. 02

   Check whether your niche is even interesting enough to carry a blog or podcast before choosing a content-led pre-launch, because the dullest niches often make the best small SaaS businesses.

What it returned

• No audience would follow a blog about store locators, and writing about building e-commerce apps would have drawn developers instead of the shop owners who actually pay

• Storemapper never had a blog because store locators offer little to write about, and the author suspects ideas too boring to blog about correlate with good Micro-SaaS ideas

Sources

• Chapter 5: Getting Your First Customers - Tyler TringasTyler Tringas · tylertringas.com · The Parallel Track: Build the audience · 2017-01-19
• Micro-SaaS Ebook: from Idea to Shipping a Minimum Viable ProductTyler Tringas · tylertringas.com · Build first or Pre-launch? · 2016-11-29