2 builders who never spoke to each other
Get the page under three seconds
Load time is not an annoyance that costs a little conversion, it is a lever that stops sales outright, and it belongs ahead of every other test. The same applies to anything standing between the click and the content, including a bot challenge screen, where a couple of seconds decides whether the visitor stays.
The method
- 01
Check load time and get the page under three seconds before running any other conversion test.
- 02
Do not leave a bot challenge page in front of a product site. Use a modern captcha or rate limiting instead, because a couple of seconds of delay decides whether the visitor stays.
What it returned
Page speed is listed as a lever that stops sales outright, not merely an annoyance.
Sources
- Conversion Rate Optimization: Social Proof, User-Generated Content, HeadlinesDru Riley · trends.vc · 🔑 Key Lessons · 2022-09-01
- My website was under attack! How I protected it.Luca Restagno · solopreneurtofreedom.com · My website was under attack! How I protected it. · 2024-03-31
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected