3 builders who never spoke to each other

Check the platform passes link credit first

Some hosts strip the value out of every outbound link automatically, so the backlink you worked for does nothing. Check before you write, prefer publications running on their own domain, and when republishing, import from your own site so the canonical points back at you rather than competing with you. Mark your own outbound links when you do not mean to vouch for them.

The method

1. 01

   Check whether a platform strips link credit before writing for it, because sites like Wikipedia and Medium attach nofollow to outbound links automatically and those backlinks then do nothing for your ranking.

2. 02

   Target Medium publications that run on their own custom domain, because links inside those are not given nofollow the way links published on medium.com are.

3. 03

   Import a post into Medium from your own site instead of drafting it there, so the canonical tag points back at your page and the republished copy passes ranking credit to the original rather than competing with it as duplicate content.

4. 04

   Linking out passes some of your own site's standing to the other site, so mark the links you do not mean to vouch for.

5. 05

   Syndicate each post to the other publishing platforms with the canonical tag pointing back to your own copy.

What it returned

• 2024

  Yahoo placed second overall in Top Stories both for June 2024 and the first half of the year, largely on syndicated articles. One Yahoo page that canonicalised to another site still took an estimated 17,000 Top Stories clicks. Glenn Gabe and Lily Ray note the remedies, not partnering or having the partner noindex the copy, are not simple.

• Explains rel=nofollow as telling Google you are not endorsing the target and not passing rank to it, and notes the newer rel=sponsored and rel=ugc values.

Sources

• Prevent Reverse Tabnabbing Attacks With Proper noopener, noreferrer, and nofollow AttributionBhanu Teja · bhanuteja.dev · nofollow · 2020-08-18
• The Sites Dominating Google's Top Stories SERP Feature in 2024 - Detailed.comGlen Allsopp · detailed.com · Yahoo Performing So Well is a Slightly Controversial Topic in the World of SEO · 2024-08-29
• SEO for Developers: Reaching the Front Page of Google without being SpammyCory Zue · coryzue.com · What is rel=nofollow and why do you need to care? · 2017-10-10
• 9 marketing strategies I've learned as an indie makerLuca Restagno · solopreneurtofreedom.com · 6. Create a blog · 2024-05-05