2 builders who never spoke to each other

Learn the handful of on-page basics once

Ranking comes down to how important your domain is, how important the page is, how well the page and its inbound anchor text match the query, and whether the visitor stops searching afterwards. Concentrate target terms in titles, descriptions and headers without stuffing them, then let it become a writing habit: pages start ranking for phrases you never deliberately targeted. A developer with no background did this inside six months.

The method

1. 01

   Model your ranking as a function of four inputs: how important Google considers your whole domain, how important it considers the individual page, how well the page and its inbound anchor text match the search term, and whether visitors stop searching after landing on you.

2. 02

   Concentrate your target keywords in page titles, meta descriptions and headers, since Google weighs those more heavily than body copy, but stop short of stuffing them because that gets penalised.

3. 03

   Learn on page SEO once and let it become a writing habit. Posts then rank for keywords you never deliberately targeted, simply because the phrase recurs naturally.

4. 04

   A developer with no SEO background can rank a small SaaS on Google's first page for many relevant keywords inside about six months.

What it returned

• Many of Lidiya's posts rank for keywords she was not writing towards, because the phrase appears a handful of times in the text.

• Zue knew nothing about SEO six months before writing, and his printable place card app then ranked on page one for a range of relevant keywords

Sources

• SEO for Developers: Reaching the Front Page of Google without being SpammyCory Zue · coryzue.com · The Absolute Minimum Everyone needs to know about SEO · 2017-10-10
• How to Make $2,000/Month with a Personal Development BlogLidiya K · failory.com · Which are your marketing strategies to grow your traffic? · undated