skip to content

← back to the plays

independenceone source · 1 more author in those circles
standing

contested · 1 claims against 1

applies to

b2b and consumer, no audience needed

outcome not stated

confidence

medium

evidence

2 claims · 2 articles · 2 receipts

window

2016-05-11 → 2016-05-11 · nothing since 2016

a single source, nothing corroborates it · contested

Check the subscription actually suits the buyer

Recurring revenue is attractive to the seller, which is exactly why the model gets chosen without examining whether customers want to buy that way. One argument is that knowing most of last month's customers will pay again makes the income far less risky than any alternative. The other is that buyers do not care how software is delivered, so the model has to be tested against the niche and the product rather than assumed.

Where this splits

Tringas picks subscription over every other small business model on risk grounds, while Jackson argues the choice has to be checked against the customer and the niche rather than made for the founder's cash flow.

1 claims against 1

Justin Jackson

Check the subscription suits the customer and niche

  1. 01Do not choose the subscription model just because you want recurring revenue or a single deployment target; check that it suits your customers, your product, your niche and current market conditions.
the objection · 1 claimTyler Tringas

Pick subscription, recurring revenue is the least risky model

Choose a subscription model over the other small-business models, because knowing most of last month's customers will pay again makes the income far less risky.

What it returned

  • Michael Buckbee's point that businesses do not care whether software is delivered as a service or on the desktop - only about cost and value.

  • Judged riskier by the author: ebooks, evergreen content, affiliate deals, drop-shipping, e-commerce and ad revenue

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in pricing

all pricing plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.