a single source, nothing corroborates it
Clear the waitlist inside a month
Demand collected on a pre launch page decays fast. Letting people in within a month converts around half of them, while a wait past three months drops that to under a fifth, so every extra week of exclusivity is quietly destroying the audience you spent money assembling.
The method
- 01
Clear your waitlist inside a month. Every extra week of waiting destroys a chunk of the demand you worked to collect.
What it returned
- 25%
Founders reported free signup conversion anywhere from 25% to 85%, averaging near 50% when people are let in within a month and dropping under 20% once the wait passes three months.
Sources
- What is good waitlist conversion - by Lenny RachitskyLenny Rachitsky · lennysnewsletter.com · Q: What is a good waitlist conversion? Any advice for making the most of our waitlist? · 2022-03-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected