a single source, nothing corroborates it
Ask for the card, and offer a second way to pay
Card details at trial signup turn every trial into a demand signal rather than a headcount, which is worth the signups it costs early on. At the same time, buyers outside the country face conversion charges on a card and read each new card subscription as a heavier commitment than spending from a balance they already hold. Offering a second route alongside the card removes that objection without weakening the first.
The method
- 01
Collect card details at trial signup early on, so each trial doubles as a demand signal instead of a tyre-kicker.
- 02
Offer PayPal next to card payment: buyers outside the US face conversion costs on a USD card, and each new card subscription feels like a heavier commitment than spending from a PayPal balance.
Sources
- How many trials should I be getting for my SaaS?Justin Jackson · justinjackson.ca · How many trials should I be getting for my SaaS? · undated
- Why I bought your softwareJustin Jackson · justinjackson.ca · Scene 6: Close the deal · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in pricing
- Make them pay before the thing exists8 unconnected · contested
- Decide whether a free tier earns its keep7 unconnected · contested
- Put a cheap rung below the expensive offer7 unconnected · contested
- Undercutting alone is not a position7 unconnected · contested
- Turn the service into a product with a public price7 unconnected
- Charge for the result, not the hours6 unconnected · contested