a single source, nothing corroborates it

Give away a fixed cut and say so on the page

Committing a stated percentage of revenue to a cause and putting that on the page changes how buyers judge the product itself, not just the company. The goodwill spills sideways onto the purchase decision.

The method

1. 01

   Commit a fixed percentage of revenue to a cause and state it on the page, because the goodwill spills over onto how buyers judge the product itself.

What it returned

• 5%

  Nomad List began giving 5% of revenue to carbon removal and conversions rose 200%

Sources

• Nine marketing examples that tap into cognitive biasesHarry Dry · Marketing Examples · Nine marketing examples that tap into cognitive biases · undated