a single source, nothing corroborates it

Publish the failures alongside the wins

Selective openness about only the things that worked is worse than saying nothing, because it reads like every other curated feed. Write up the money raised for a business that then closed, not only the growth chart. Attach concrete figures to any tactic you describe, since a claim that something worked cannot be evaluated without the recurring revenue it added or the cancellations it prevented.

The method

1. 01

   Commit to publishing the failures as well as the wins, because selective openness about only the things that worked is worse than none.

2. 02

   Attach concrete figures to any tactic you write about, since claims that something worked are impossible to evaluate without them.

What it returned

• The author compares curated business updates to social feeds where nobody posts their boredom or self-doubt, and cites his own write-ups of raising money for and then closing his solar startup

• The author suggests stating what an action added to monthly recurring revenue or how many cancellations a strategy prevented

Sources

• Why be transparent about money? - Tyler TringasTyler Tringas · tylertringas.com · Transparency is a marketing edge · 2015-02-08