a single source, nothing corroborates it
Run one form for every gated asset
A bespoke form and automation per download multiplies the places submissions can silently break. One shared form behind everything leaves a single thing to debug, and recording each completion as a goal or event means the analytics reflects what the payment or CRM data cannot.
The method
- 01
Put all your gated downloads behind one shared form and one automation instead of a bespoke form per asset, so there is a single thing to debug when submissions stop working.
- 02
Record the form completion in your analytics tool as well, either by sending the visitor to a confirmation URL configured as a destination goal or by firing a custom event on success.
What it returned
Google Analytics destination goal or custom event.
Sources
- How to Use LinkedIn Sponsored Content to Get Sales LeadsGreg Kogan · gkogan.co · CRM Integration and Tracking · 2016-06-10
- Simple Systems Have Less DowntimeGreg Kogan · gkogan.co · 2. Troubleshooting takes less time. · 2020-03-02
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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