3 builders who never spoke to each other
Build the community they cannot copy
A competitor can clone the product in a month and cannot clone an active group of people who talk to each other daily, which is why a customer community functions as a moat rather than a support cost. A group tier is also cheaper to run than it looks, since members answer each other, stay longer and bring friends.
The method
- 01
Cultivate a customer community around the product, because an active community is far harder for a competitor to copy than the product itself.
- 02
Build a community around the product rather than only a list of users.
- 03
A group mentorship tier is not proportionally harder to run than the cheaper tiers, because members answer each other, stay longer and refer friends in.
What it returned
- 106
106 Platinum sales worth $18,549 with self-supporting members who invited others.
Zue's Pegasus Slack went from a near-empty channel where he answered every question to daily discussion among people building businesses, which he frames explicitly as a moat.
Sources
- The power of Tiered PricingFlorin Pop · florin-pop.com · Example 2: Florin Pop - iCodeThis · 2024-09-09
- @levelsio's blogPieter Levels · levels.io · How to successfully build a community around your startup · 2014-11-05
- DiversificationCory Zue · coryzue.com · Pegasus · 2021-08-02
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected