3 builders who never spoke to each other

Post every issue to social as standing list growth

Every time an edition goes out, post its subject to your social accounts with the subscribe link attached, on more than one platform, as a permanent loop rather than a campaign. The writing you already did becomes the acquisition content, so list growth costs no extra production.

The method

1. 01

   Cut each edition into posts for LinkedIn and Twitter as a standing growth loop rather than writing separate social content.

2. 02

   Post every edition to your own social accounts as the standing free acquisition channel, on more than one platform.

3. 03

   Every time you publish an issue, post its subject to social with the subscribe link attached, so the act of writing also feeds list growth.

What it returned

• 300,000

  Zain Kahn and his brother Awais grew Superhuman AI past 300,000 and later 500,000 readers by sharing it on LinkedIn and Twitter.

• Repurposing the newsletter across LinkedIn and Twitter is Chenell Basilio's current subscriber growth channel, on top of the community work that drove the first 30k.

• This is the first rotation of Jay Clouse's weekly loop: write, post the topic plus a subscribe link, then convert those signups into next week's topics.

Sources

• Growth Flywheels | Customer CampKatelyn Bourgoin · customercamp.co · The Brilliance of Growth Flywheels · undated
• Friday Feature: Growth In ReverseChenell Basilio · sparkloop.app · #2 - Engaging with community for growth · undated
• Friday Feature: Office PartyZain Kahn · sparkloop.app · 🧐 Why it’s awesome · undated