2 builders who never spoke to each other

Give the buyer a story to retell

A story does two jobs at once: it raises what the thing appears to be worth and it makes people want to follow whoever made it. Build the purchase as an experience the buyer can recount, since that retelling is what brings the next customer, and go back to the people who already paid to show them precisely what their money bought.

The method

1. 01

   A story does two jobs at once: it raises what the product appears to be worth, and it makes people want to follow the maker.

2. 02

   Build the purchase as an experience with a story the buyer can retell, because that retelling is what brings the next customer.

3. 03

   Go back to the people who paid you and show them precisely what their money bought.

What it returned

• Some months after the fundraising party, Scott Harrison sent every attendee photographs showing exactly what their donations had paid for.

Sources

• ⭐️ The channel/offer/unfair advantages framework for evaluating business ideas – Jakob GreenfeldScott Harrison · jakobgreenfeld.com · ⭐️ The channel/offer/unfair advantages framework for evaluating business ideas · 2022-05-10
• How teaching and storytelling can build a profitable businessNathan Barry · nathanbarry.com · A form of teaching · 2013-09-03
• Tell storiesNathan Barry · nathanbarry.com · 2021-01-26