2 builders who never spoke to each other
Cut it so a friend can send it on
Somebody will give two minutes to a clip a friend sent them and will not give an hour to a stranger, so the shareable version has to be edited for that trip rather than for your own channel. Hand existing customers short pieces they can forward to a prospect, and design the offer so it is played alongside other people.
The method
- 01
Cut for person-to-person sharing: someone will give two minutes to a clip a friend sent them but will not give an hour to a stranger.
- 02
Design the offer so people play it alongside their friends, which makes it spread on its own.
- 03
Give existing customers short shareable content they can pass to a prospect, since word of mouth converts better than anything else you can do.
What it returned
Sky Bet's game became something whole friendship groups entered
Sources
- The marketing genius of Andrew SchulzHarry Dry · Marketing Examples · Part 1 · undated
- Sky Bet's Perfect OfferHarry Dry · Marketing Examples · undated
- Spreading the Word: How to Do Marketing on a Shoestring Budget – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · The Power of Word of Mouth · 2020-06-11
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected