a single source, nothing corroborates it
Thread the correction rather than deleting the post
A typo in the launch post is not worth the reset, because deleting it throws away whatever reach it has already gathered. Add follow up posts underneath instead, which fixes the record and gives the announcement a second surface at the same time.
The method
- 01
Do not delete a launch post over a typo. Kahl shipped his course launch tweet with a typo, left it up, and the first sale landed before he could fix it.
- 02
Turn a launch post into a thread by adding follow up posts rather than reposting a corrected version.
What it returned
- $5,000
Launch tweet for the Find your Following course carried a typo. First sale arrived within a minute, and the course sold nearly $5,000 in the first 24 hours with nobody mentioning the typo.
Sources
- Being Imperfect in Public – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · 2022-02-03
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected