2 builders who never spoke to each other
Let the writing and the release feed each other
Derive the next release from whatever you are already writing about, so the article and the feature arrive together and each promotes the other. The same trick works from the other direction: publish a free guide on something your audience wants to do and build the instructions around using your own product to do it.
The method
- 01
Derive the next release from the content you are already writing, so the writing and the product work feed each other.
- 02
Publish a free guide on something your audience wants to do, and build the instructions around using your own product to do it.
What it returned
- $4,648.85
The Pegasus React upgrade release came out of the JavaScript series Zue was writing; that month totalled $4,648.85 profit, up 41.66%, with Pegasus at $3,116.82, while he took most of the month off
The guide covered launching on Product Hunt and showed how to use his product to do it.
Sources
- Sailing into the futureCory Zue · coryzue.com · Last Month’s Profit · 2020-10-02
- From 0 to €4k MRR and an unexpected exit.Luca Restagno · solopreneurtofreedom.com · 📣 Marketing · 2023-10-29
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in seo
- Make search the channel that carries the business8 unconnected
- Give away the tool that ranks for the problem6 unconnected · contested
- Generate one page for every row in your data6 unconnected
- Write the one page that deserves to rank first6 unconnected · contested
- Write about the job, not about your product6 unconnected
- Get several channels out of one piece of work5 unconnected