a single source, nothing corroborates it
Design the sharing step into version one
If peers are meant to spread the product, the thing they pass along has to exist from the first release: data, insight or a shared best practice that leaves the account as a side effect of ordinary use. Bolting it on later means retrofitting behaviour that never formed.
The method
- 01
Design a sharing component into the product from day one, whether data, insights or best practices, so users spread it to peers as a side effect of using it.
Sources
- Spreading the Word: How to Do Marketing on a Shoestring Budget – The Bootstrapped FounderArvid Kahl · thebootstrappedfounder.com · Your Most Effective Marketing Strategy: Helping Your Tribe · 2020-06-11
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected