a single source, nothing corroborates it

Build the premium package from assets you own

The extras that justify an upper tier do not have to be made for it. Fold in a course you already recorded, merge two overlapping products into one with a single clear upsell, or include months of your own software so the barrier to trying that is nearly zero. The material already exists, so the tier costs you packaging rather than production.

The method

1. 01

   Fold an existing recorded course into the top package instead of creating new bonus material.

2. 02

   Merge two overlapping products into one bigger one and relaunch it, so you have a single clear upsell from your entry product.

3. 03

   Bundle one to three months of your software into the tiers of your info product so the barrier to trying it is nearly zero.

What it returned

• An iPad bootcamp course she had already run and recorded became part of the highest tier

• Mastering Product Launches was folded into Building Profitable Audiences as an included video course, giving one clear step up from Authority

• Each Authority buyer got ConvertKit credit worth one, two or three months, set by the package they chose

Sources

• How a music teacher used Authority to make $34,500Nathan Barry · nathanbarry.com · What were the most valuable lessons you learned from Authority? · 2015-06-02
• How too many products can hurt your businessNathan Barry · nathanbarry.com · Restructuring · 2014-08-01
• Web App Challenge Update: The Final StretchNathan Barry · nathanbarry.com · Authority readers · 2013-06-04