3 builders who never spoke to each other

Make the queue visible and charge to jump it

A published lead time reads as demand rather than friction, and capping the places keeps the promise deliverable while making the scarcity real rather than invented. Since most buyers treat anything important as urgent, put a price on urgency: double or triple the fee to jump the queue and say plainly that it costs you and the clients who waited. When the slots are gone, stop selling rather than absorbing the overflow.

The method

1. 01

   Double or triple the price when a client wants to jump the queue, and say plainly that the urgency is costing you and the clients who waited their turn.

2. 02

   Make urgency cost money, because most buyers treat anything important as urgent and will keep asking otherwise.

3. 03

   Publish how far out you are booked next to the price, so the wait reads as demand rather than as friction.

4. 04

   Cap the number of slots and stop selling when they are gone so delivery does not swamp you, then reopen later or switch to a monthly fee.

5. 05

   Cap your expensive tier at a handful of places so the thing you promise stays deliverable and the scarcity is real.

What it returned

• 60

  Katelyn Bourgoin sells a 60-minute one-to-one strategy call at $850 and states on the page that it is normally booked two to four weeks ahead.

• 10

  10 slots, then a pause on new clients; possible reopening at around $500 per month.

• $100

  Jason Lanier sells three places at $100 a month for a private 30 minute call each. Cindy Guentert-Baldo's $100 tier is limited to five people, and she letters in each of their planners once a month.

Sources

• Strategy Calls | Customer CampKatelyn Bourgoin · customercamp.co · BOOK STRATEGY CALL · undated
• 54 of the Biggest Earners on Patreon (And What They're Selling) - Detailed.comGlen Allsopp · detailed.com · Cindy Guentert-Baldo: $2,600 per month · 2023-01-04
• Should you charge more for a rush job?Brennan Dunn · doubleyourfreelancing.com · Should You Charge More For A Rush Job? · 2013-01-15
• I Made $7,500 in 3 Days with my Consulting OfferFlorin Pop · florin-pop.com · The Launch · 2025-04-03