2 builders who never spoke to each other

Write the idea small enough to be repeated

One new thing taught in a short post is the most shareable unit available, and an idea compact enough to pass along outlives the account that published it. Expect it to circulate without your name attached, including from consultants presenting it as their own, and read that as the tactic working.

The method

1. 01

   Teach one new thing in a single short post - it is the most shareable unit you can produce.

2. 02

   Aim your writing at producing an idea compact enough that other people want to repeat it, rather than at producing content that collects attention.

3. 03

   Expect a coined framework to circulate without your name on it, including consultants presenting it as their own, and treat the spread itself as the win.

What it returned

• Author cites Steve Schoger, Tasty and Visualize Value as examples.

• His own three-word alternative to the minimum viable product spread widely on its own.

• He found agencies and consultants passing off his framework as their own idea, in articles and video, and says his first reaction was anger before deciding the repetition was the point.

Sources

• LegacyJason Cohen · longform.asmartbear.com · Releasing legacy · 2024-09-08
• My Twitter Inspiration HandbookHarry Dry · Marketing Examples · 1/ Quick tips · undated