a single source, nothing corroborates it
Recommend from what they already looked at
A generic assortment asks the visitor to browse; a suggestion built from their own searches and previous views asks them to buy. The personalisation is what makes the recommendation land, because it reads as the site having paid attention.
The method
- 01
Drive on-site recommendations off each visitor's own browsing and search history rather than showing a generic assortment, because a personalised suggestion converts better.
What it returned
Amazon never shows shoppers an arbitrary set of products: what you searched for before decides what it puts in front of you next.
Sources
- Empathy Gap | Customer CampKatelyn Bourgoin · customercamp.co · Focus on behavior patterns (not guesswork) · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected